Who do you need to become next as a founder?
Growth changes your role at every inflection point. I work with founders and founding teams on the identity and role shifts that come with scale.
Scaling a company means scaling yourself.
Your role shifts every time your business adds a new layer of complexity. Whether you’re hiring for a key position, preparing to scale, or closing a new funding round, your ability to evolve as a founder are tested with every milestone.
Most founders eventually hit a wall when the version of themselves that built the company is no longer the same the company needs.
The space between who you used to be and who you need to become is the invisible part of scaling:
Decision-making under pressure
Friction of moving from strategy and day-to-day chaos
Co-founder dynamics
Relationships with investors and teams as your role shifts
Making space to think
What working together looks like:
A thinking partner for conversations that are hard to have elsewhere
A structured process to identify what’s noise and focus on the decisions that matter
Frameworks based in what founders at scale face
Cognitive decompression: a focused, calm space to lower the mental load of scaling
I’ve been a founder at scale for years and I know this is as much an identity challenge as a strategic one.
How We Can Work Together.’
WORK WITH ME
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Founding Team Dynamics
When the original ways of working have changed. For founding teams going through tension, misalignment, or unclear roles as the company grows.
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Founder Evolution Sprint
For founders going through identity shifts, role transitions, or inflection points where the company needs another version of them.
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Fund Partnerships
For funds that want to offer structured support to their portfolio founders as they face leadership challenges behind the company milestones.
A background in psychology and twelve years as a co-founder of Mambu.
ABOUT SOFIA
SOFIA NUNES
I co-founded Mambu in 2010 and went through every stage of scale - including the years we went from 70 to 700 people. I remember how much my role changed and how poorly prepared I was for what that meant.
I also have a background in Clinical Psychology and Human–Computer Interaction. That blend gave me a language for the internal experience of building a company, and how it influences how founders lead.
