Before working with founders, I spent twelve years inside the founder journey myself. Those years shaped how I understand leadership, identity, and the moments where clarity becomes essential.
I was one of the co-founders of a fintech company, helping build it from its earliest days into a global organization. I experienced the full arc. The early chaos, the rapid scaling, and those complex stages when the company demands a different version of you.
The Art and friction of Letting Go
Scaling is often seen as an operational challenge, but it also implies a less visible identity shift.
I went from being deeply hands-on to stepping back as we hired people who were better than me in areas I once owned. Part of it felt like progress, part like loss.
I met the tension between doing what’s right for the company and questioning my role in it. I saw how quickly a founder’s reality can shift from building something tangible to
Why I Work This Way
That decade in the trenches—the wins, the misfires, and the identity shifts—shapes how I work now. I help founders think clearly during the moments that matter most: the pivots, the "3 a.m. doubts," and the decisions that feel too heavy to make alone.
I don’t show up with a generic coaching framework. I’m someone who’s been inside that pressure cooker and knows exactly what the steam smells like.
The Structure Behind the Work
To add some grounding to that experience, I lean on my background in Clinical Psychology and a Master’s in Human-Computer Interaction. It’s a combination that allows me to understand human behavior, complex systems, and the way people make high-stakes decisions under total uncertainty.
I’ve spent my career at the intersection of culture and leadership, focusing on the exact moments where clarity breaks down and people need a way to find it again.
Outside of Work
I have always been a reader and I’ve learned as much about human behavior from fiction as I did from my formal training.
On the screen, I grew up adiring David Lynch’s work, its ambiguity, and how it resists easy interpretation. It reflects the way I still approach people by rarely jumping to conclusions, labeling and always looking beyond the obvious.
At home, life is much more practical. My family and our 3 dogs keep me grounded in a kind of boisterous chaos.
A Space to Think
Founders are surrounded by advisors, investors, and peers—all of whom have an agenda. What they rarely have is a structured, steady place to think about how they are changing as the company grows.
That’s what I offer: a calm, steady space where clarity becomes possible and decisions feel lighter. It’s the place where you can say the things you aren't saying anywhere else.
If you’d like to see if we’re a good fit, let’s have a conversation.